"Ironbridge... the bikes are exceptionally well crafted, but it's the Ironbridge ethos that resonated with Cyclist: take decades worth of frame building know how from the guys at Swallow, distill it into a range of beautifully designed frames and share the task of manufacturing around independent UK frame builders.
The long term benefit for the local handmade bicycle industry could be huge, and the rider-consumer will reap the rewards. Just look at that brake bridge."